The Morning After

I was hanging out this morning at Propaganda, drinking a coffee and reading my book Sonic Boom.

The author talked about picking music for your brand, I loved this segment; “Don’t base your music choices on your gut instinct alone.  When you just add music that you like and that you think makes the ad better – with no strategy – you’ll find yourself endlessly arguing with everyone in your company who has his or her own opinion about the music. There won’t be a clear goal or agreement on the values the music is trying to convey.”

Working in commercial radio….this quote really spoke to the challenges of programming a mainstream radio station.

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Email today from This Will Destroy You. The atmospheric rockers are on tour and in Vancouver on March 25th at the Electric Owl.

The record is called Another Language and came out last September. They released a music video last week for side-one/ track-one.

Here is the first single, “Dustism.”

Go with yourself.