Posts Tagged ‘Brand Autopsy’

“In almost every market, the boring slot is filled. The product designed to appeal to the largest possible audience already exists, and displacing it is awfully difficult. The real growth comes with products that annoy, offend, don’t appeal, are too expensive, too cheap, too heavy, too complicated, too simple — too something.
Seth Godin from his book ‘Purple Cow.’

I was reading THIS BLOG post last night.  I thought it was pretty amazing.  The branding gurus are talking about coffee, but they could easily be talking about radio.  I found it very inspiring.

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