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Posts Tagged ‘Seth Godin’


Happy New Year!

I am really looking forward to crushing this night tonight and starting 2011.  I will be busy, DJing at the Veneto Lounge till 1AM then traveling up the road to do an hour and half at the Zone NYE party at Sugar.

I was reading Seth Godin the other day… I loved his blog post about “What are you working on?”

Great question.  If you got asked that question would you be excited to answer?

Gooooo 2011!

No resolutions here…. except Coral said this weekend we’re tearing apart our apartment and pulling a Rozie.  Getting rid of stuff.  Clean lines, clean apartment, happy wife… more sex?  gooooooooooooo 2011! ha.

Go with yourself.

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“the incessant quest for identity” – part of the mission statement for a magazine called Fear.less.

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I do like to punch up Seth Godin’s blog from time to time (who on the internet doesn’t?). Seth posts little bon mots and what nots of an inspirational nature.  Occasionally he collects them up into books to make a living (I bought one!).

He was taking about the magazine industry and how they; like everyone “old” media; is heading to dinosaur land.  All good stuff.  I read about the death of radio everyday… according to some “new media-ists” I should have been laid off like 600 times by now… so that’s great, every pay-cheque is a gift!

I checked out the micro-magazine, likely not my style but I really liked that line at the top, part of their mission statement talks about the fear of… the incessant quest for identity.

Incessant is a good word.  Without pause of stop.  To the point of annoyance.  Doesn’t that just sum it up?

***

My latest “identity”…. bicyclist… I don’t know how Dave does it.  Two days in and that seat hurts that delicate area between my balls and bum.

I guess I just got to push through that dip and get hard to it.  Seeing as I have no scooter anymore, its how I am getting to work.

I went to Mountain Equipment Co-op today to look at all the accoutrements, ugh… this is going to be another hobby to drain all my money.  So much fun stuff to buy that I will “need” for my commute.

Luckily I stayed focused and actually bought nothing… but mostly because my money is spoken for until I am out of debt. hmmm, but pay day is Friday….

Go with yourself.

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Seth Godin says to own your brand.  Meaning, to make up a word to describe what you do, so that way it costs you far less to dominate search and generally be the top of the mind name for what you do.

Since I am my own brand… I guess, like any band or creative force, I own my own brand.  When I goggle me, I am first on the list! huzzah!

Sadly, its my MySpace that comes up before this blog, but the blog is number two.

On my old MySpace blog back in the halcyon days when people actually used their MySpace accounts, I did a feature called “The Good, The Bad, and The Ugly.”  I think part of me wants to resurrect that feature so I can talk about news articles I come across like this gem: Teen with No Licence, High on Drugs, Crashes Car

This kid packs the bongs, takes a puff then decides its a good idea to take Mommy and Daddy’s car for a spin.  He pulls an illegal U-turn and causes a man riding a Harley to t-bone the car.  The rider flies over the hood and is injured.  Then the hilarity ensues:
The teen was given a ticket for driving without a valid licence and unsafe U-turn and was also issued a 24-hour suspension for driving under the influence of marijuana.

A 24-hour suspension?  The kid doesn’t even have a licence… how about a forever suspention till he figures out life and takes the test like everyone else.

What makes this story even more tragic is that a Harley driver was injured… and after my broadcast from Steve Drane Harley Davidson, I have a new goal.

01) Learn Graphic Design and Create a Media Press Kit for Myself
02) get Married
03) achieve a University Degree
04) Own a Harley!

as you can imagine, I have a kinship with my fallen rider.

and in case you’re wondering what sorta bike I’ll want to upgrade the scooter too: Harley Davidson Nightster

nightster

I’m not married to THIS bike by any means, but something small and classic looking like it.  There was a ton of bikes at Steve Drane that I instantly fell in love with.

OK, put the dreams down, back to the brass tax of life.

Wedding

Coral and I will be booking at Mandalay BayVancityrockgirl (who happens to own her own brand) is going above and beyond and sharing lots of great rates and ideas on how to save some $$$ for the Vegas Wedding adventure.

24 Hour Relay For the Kids

the Fourth Annual Mankini Car Wash is going down this Saturday!
Saturday, May 16:
Mankini Carwash
Time:11:00am – 3:00pm
Location: Corner of Glanford and Vanalman

Mother’s Day

Mother’s Day yesterday crushed.  It was almost a Father’s day too… such a perfect day off with my girls.  Mads spoiled Mom with lots of presents and then she helped me whip up some eggs benny for the future Mrs. Baker.

We watched Zathura! Nice… and a commercial I voiced came on the TV which made me feel like a rock star.

In the afternoon, we took a walk along Dallas Road and drive through Oak Bay looking at all the houses we hope to one day be able to afford.

Then Alix came over to craft some brilliant ribs and Coral’s family came over for dinner and a spirited game of World Monopoly… which I won!

***

Alright, I gotta get ready to hop on the radio for a radio show.

Go with yourself.

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Once again the little stresses of my life were alleviated by Dr. Seth.

Infinity, They Keep Making More of It

“The problem with getting bigger is that getting bigger costs you. Not just in time and money, but in focus and standards and principles. Moving your way to the biggest part of the curve means appealing to an ever broader audience, becoming (by definition) more average.”

whoa right.  That little paragraph hurts my head just thinking about it.  You know what else hurts my head, Jars of Clay.  What were people thinking… post grunge Radio circa 1995 was not a pretty time in rock and roll.

When I was a younger lad, we used to call those guys Jars of Gay… get it?  cuz gay rhymes with clay.  Not very PC but it was 1995, and as you can tell from popular modern rock, no one was really using their brain.

Time to pour a bath and tuck into “East of Eden.”  That book makes me want to invent a time machine and travel back to the olden days… before post grunge.  Live in a shack in the hills and drill water wells and have like 800 kids and wear overalls and say ma’am.

I am only a handful of chapters deep into the lives of the Trasks and Hamiltons but it is an amazing read.  Author John Steinbeck says of his own work: “”It has everything in it I have been able to learn about my craft or profession in all these years (…) I think everything else I have written has been, in a sense, practice for this.”

That is the sort of book I want to read.

That’s all I got.

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Allergies are kicking my ass this season.  Maybe they do every year and I forget?  I’ve been chewing Reactins and Claritins and any pill that ends in ‘-ins’ for weeks now.  I wheeze like over weight asthmatic and blow gooey snot from my nose most hours of the day.

Modern science needs to put cancer on the back burner and come up with a cure for seasonal allergies pronto.  This shit is getting out of hand.

***

I worked late last night putting the finishing touches on the Canoe Music Project.  I have been working on playlists for the Canoe Club and have some mixes I am really happy with.  I hope that the powers that be like them too, and then this summer, when you’re sipping pints you’ll be enjoying some fine music.  Just got to transfer the music to another computer.  The on to the next project which will be some music music for the Roof Top at the Strathcona Hotel.

The challenge has been keeping it chill without being coma inducing.  For the main daypart I have gone to a coffee shop vibe with a mix of jazz, standards, singer/songwriter and some indie rock.  Afternoons are fun with classic hits, some modern rock, lots of Reggae and lots of classic 80s alternative.  Nights are generally modern rock, electronic and classic hits with a liberal dose of reggae.

Sounds like the managers are huge Police fans, so lots of The Police too!

***

I really enjoyed this post of Seth Godin’s from a few days back… it has been nesting in my mind: Imminent.

Basically, he says that is you want to win (at anything) you need to “be” a winner.  Easier blogged than done, Seth… but the post has resonated with me.  When I am on the radio, people ask me how I’m doing all.the.time.  I never thought too much about it, but I generally always answer, “good,” or some synonym of that.  I’ve done that for so long, that many people that call me on the Zone think I am always good.  I guess thats a victory.

Reminds me of that scene in American Beauty where the wife goes, “To be successful, one must portray an image of success.”  I don’t think they meant it in the film to be a positive message of hope.  But the chick has a good point.

That’s all I got.

Go with yourself.

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“In almost every market, the boring slot is filled. The product designed to appeal to the largest possible audience already exists, and displacing it is awfully difficult. The real growth comes with products that annoy, offend, don’t appeal, are too expensive, too cheap, too heavy, too complicated, too simple — too something.
Seth Godin from his book ‘Purple Cow.’

I was reading THIS BLOG post last night.  I thought it was pretty amazing.  The branding gurus are talking about coffee, but they could easily be talking about radio.  I found it very inspiring.

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“And in an age of leverage, in an age where smarts and style were beating machines every time, doing what your boss said wasn’t so enticing.” – from Seth Godin’s “Tribes.”

I am hammering through ultra blogger Seth Godin’s Tribes right now.  At first I didn’t like the book too much.  Seth has a spastic style (like a blog) which is rad on the internet, not so good in a book.  But I am getting into the style now and the book has lots of great ideas.  It has a real RAGE against the machine vibe.

Basically Seth says what many of us believe to be true, we all long for the human touch.  I think it is funny that Seth writes all his blog posts for free, his book(s) is not very expensive and the man has an impressive resume of success, yet I look around my own industry and can’t understand some decisions made by the powers that be.

I am not sure when I realized I am not a very good broadcaster, but I have come to terms with the reality that I will not be a top-tier entertainer.  I am fine with that (sorta), I can deal.  I have a good job and have achieved about as much as I could have hoped for as a traditional broadcaster.  I look at my resume and go, “well, its alright.”

But then I see things go down in my industry and I scratch my head and then think, “why not me?  Why can’t I be the CEO of a multi-million dollar broadcasting company?”

I have been following the excitement of a new re-branded radio station in Vancouver that will be called inVirgin.  I am not sure about you, but when I hear the word “Virgin” I think of me, circa… pretty much most my life.  Not “cool.”  I read a lot, like a LOT marketing, broadcasting and social non-fiction and none of it would point towards the value in this re-brand.  Maybe that is what separates the powers that be from me… they have access to insight that I do not.

The crux is this.  Zed 95 was a powerful pop station in the 90s.  They abdicated their authority as a taste maker in Vancouver because they got lazy.  They tried to regain that traction by changing the station to Crave and despite some gains, have decided to abandon that branding for a generic British mega-brand that is used in Canada to sell cell phones.  Its like Telus buying a radio station and calling it Telus, actually it is more like Telus charging the Zone money to change the name of the Zone to Telus.  Kinda dumb.

Then to further erode any connection to the community of Vancouver, Ryan Seacrest is brought in to host his American Idolesque pablum and on the weekends a British Top 40 countdown program.  Why would anyone choose this station over the Beat?

Maybe because you don’t like talk in the morning?  Nope, Virgin will still have a man/woman gab and fake laugh festival every morning.

Because you are tired of the repetitive top 40 music?  Nope, Virgin will be hammering away at today’s top hits (except out of the UK).

Seth says it in his book… when you try to lead everyone, you lead no one.  That axiom has been around a long time.  This isn’t  a new thought process, so my question is: what is the benefit to 95.3 and the community?

I would think, at the very least… copy the Beat playbook.  Pull an end-around on the Beat and start talking to that base of passionate music fans that truely love dance and pop music culture.  Just like the Beat when they signed on.  Love them, super serve them, be unique.  And when the time is right, and you’ve put the Beat in the box (like the Beat to Zed) you can flip and take a run at top 40 success (knowing that the cycle will repeat).

I must be missing the knowledge, or the point.

There must be a marketing guru that I have yet to discover that says, “generic mega branding sets your product apart.”  There must be research that supports, “Vancouverites demand blander music from commercial radio!”

People tend to gravitate to ideas that reflect their own world view.  Perhaps I read marketing literature from commentators that value my values?  I would love to read the book or the blog that advocates Virgin style branding for not only radio stations in Canada and around the world, but for cola, cell phones, airlines.  I want to expand my knowledge and learn.  I want to be a GREAT broadcaster.  Maybe that is the x-factor that I am missing… maybe I need a new brand in 2009… maybe I need to be DJ Virgin @ 91-3.

djvirgin

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