Generally when I read or hear about some hipster jam and its not reviewed or mentioned on Pitchfork, my bullshit meter goes off.
One of two things must be true about this song:
01) Its a corporate construct like Paramore or Taco Bell “Beef”
02) Its too enjoyable and accessible for the “Dictators of Taste” in Chicago.
The story is bizarre and wonderful and strange.
LA scenesters record one ice-cool song. Share it for free on their website. One friend tells another down the grapevine and presto-bingo-bango, internet phenoms.
Foster the People‘s “Pumped Up Kicks” reverberated around the internet tubes this past summer and with a discography that includes… uhh, “Pumped Up Kicks” they are now off to do a little tour of Australia and will be at this year’s Coachella.
What’s going on? Is the song really that good? I dunno… lets have a listen.
Foster the People – “Pumped Up Kicks”
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Download mp3 >> FosterthePeople-Pumpedupkicks
The LA Times had all sorts of positives to say about the song, I mean, if you think sounding like Phoenix or Empire of the Sun is a positive.
I’ve listened to the song a half-dozen times at my desk today. I like it. Is it changing me world? not really… so maybe I don’t fully appreciate or understand why this particular track got touched by the fickle hand of the viral internet. But I will download the the free MP3 and include it in my set at Veneto for sure.
Go with yourself.
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The Morning After 
