Archive for the ‘science’ Category

Fist off… David Eleanor checked the Soundscan to see what Victorian’s are buying.


82 copies of “Tonight: Franz Ferdinand” sold in Victoria in it’s first week.
A distant second to Bruce Springsteen, who sold 238 of “Working On A Dream”

Other Modern Rockers in the top 10:

4. Kings of Leon – Only By The Night…60 copies.  (up 50 from last week?
not too sure why)
8.  Killers – Day and Age…38 copies. (up 18 from last week)

On Note:

Despite national and international praise, Nickelbacks “Dark Horse” was OUT
SOLD by Franz Ferdinand this week!  82-67.


Now, in Nickelback’s defense (not that they need my help), Nickelback’s Dark Horse has been put since November, the fact that is still sold 67 copies last week goes to show… there are a couple Nickelback fans out there.

But overall, not a bad list. The Boss at the top (where he deserves to be), Franz, Kings of Leon and Killers all big sellers in the Capital.

This next email is maybe a “do better next time email?”  I dunno…


From: Shawn *** [mailto:shawn@***]
Sent: February-09-09 7:01 PM
To: ‘sarap@TheZone.fm’
Cc: ‘jeremy@zone.fm’
Subject: Programming question via TheZone.fm

Hey Sara/Jeremy,

My son tried calling to ask you a question during the picks at 6 tonight and obviously got the answer he didn’t want.  “Go ask your dad”… J

His question was “Why is there a right angle triangle but not a left angle?”

My son’s name is D. (he’s eight ) and was pretty disappointed with Jeremy’s response, so I’m hoping you could help him out.

I said maybe he could get a song (Jambi of all songs) on instead, but we weren’t able to get through after that.  This wasn’t surprising.

We moved to Vancouver in June, and he has developed quite a relationship with your station.  We listen everyday in the car.

Keep up the good work guys, I don’t miss the Fox at all.




hmmm, I wish I had kept the audio for this call, I’d play it for you.  It wasn’t a:

“grrr stupid kid go ask your dad.”

It was more a:

“ahahaha, good question, I wish I knew the answer.  I failed math.  Maybe that is a question to ask your Dad.  Keep on rocking little Zoner.”

and I hung up.  The kid never made a request.  So I don’t know… why is there no left angle?  Maybe Sara P will tackle it during Ask Sara P?

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Pictures Are Fun

Thanks Miranda!  This is neat.



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Ants :: Busy Little Fuckers

After the Thursday morning meeting, DW showed me this crazy video of a ginormous ant colony that scientists excavated in like Africa or Australia or PEI ( I dunno, somewhere with red soil).

Pol, Jason and I were all huddled around the computer in awe.  Then I thought, “damn you science!  you killed all these cute little ants!”

Turns out they “evacuated” the ants before their experiment.  Still, they did pour a few tons of cement into their megalopolis.  Nature, pretty cool.

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Can you believe it… I have been off work for almost two weeks (kinda) and on the first day back, I feel a cold coming on.  Someone cue that Alanis song…

I am working on a Connect Three featuring The Root’s song The Seed and I am thinking about records named after science, or science sounding things.


and then?


Go with yourself.

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“And in an age of leverage, in an age where smarts and style were beating machines every time, doing what your boss said wasn’t so enticing.” – from Seth Godin’s “Tribes.”

I am hammering through ultra blogger Seth Godin’s Tribes right now.  At first I didn’t like the book too much.  Seth has a spastic style (like a blog) which is rad on the internet, not so good in a book.  But I am getting into the style now and the book has lots of great ideas.  It has a real RAGE against the machine vibe.

Basically Seth says what many of us believe to be true, we all long for the human touch.  I think it is funny that Seth writes all his blog posts for free, his book(s) is not very expensive and the man has an impressive resume of success, yet I look around my own industry and can’t understand some decisions made by the powers that be.

I am not sure when I realized I am not a very good broadcaster, but I have come to terms with the reality that I will not be a top-tier entertainer.  I am fine with that (sorta), I can deal.  I have a good job and have achieved about as much as I could have hoped for as a traditional broadcaster.  I look at my resume and go, “well, its alright.”

But then I see things go down in my industry and I scratch my head and then think, “why not me?  Why can’t I be the CEO of a multi-million dollar broadcasting company?”

I have been following the excitement of a new re-branded radio station in Vancouver that will be called inVirgin.  I am not sure about you, but when I hear the word “Virgin” I think of me, circa… pretty much most my life.  Not “cool.”  I read a lot, like a LOT marketing, broadcasting and social non-fiction and none of it would point towards the value in this re-brand.  Maybe that is what separates the powers that be from me… they have access to insight that I do not.

The crux is this.  Zed 95 was a powerful pop station in the 90s.  They abdicated their authority as a taste maker in Vancouver because they got lazy.  They tried to regain that traction by changing the station to Crave and despite some gains, have decided to abandon that branding for a generic British mega-brand that is used in Canada to sell cell phones.  Its like Telus buying a radio station and calling it Telus, actually it is more like Telus charging the Zone money to change the name of the Zone to Telus.  Kinda dumb.

Then to further erode any connection to the community of Vancouver, Ryan Seacrest is brought in to host his American Idolesque pablum and on the weekends a British Top 40 countdown program.  Why would anyone choose this station over the Beat?

Maybe because you don’t like talk in the morning?  Nope, Virgin will still have a man/woman gab and fake laugh festival every morning.

Because you are tired of the repetitive top 40 music?  Nope, Virgin will be hammering away at today’s top hits (except out of the UK).

Seth says it in his book… when you try to lead everyone, you lead no one.  That axiom has been around a long time.  This isn’t  a new thought process, so my question is: what is the benefit to 95.3 and the community?

I would think, at the very least… copy the Beat playbook.  Pull an end-around on the Beat and start talking to that base of passionate music fans that truely love dance and pop music culture.  Just like the Beat when they signed on.  Love them, super serve them, be unique.  And when the time is right, and you’ve put the Beat in the box (like the Beat to Zed) you can flip and take a run at top 40 success (knowing that the cycle will repeat).

I must be missing the knowledge, or the point.

There must be a marketing guru that I have yet to discover that says, “generic mega branding sets your product apart.”  There must be research that supports, “Vancouverites demand blander music from commercial radio!”

People tend to gravitate to ideas that reflect their own world view.  Perhaps I read marketing literature from commentators that value my values?  I would love to read the book or the blog that advocates Virgin style branding for not only radio stations in Canada and around the world, but for cola, cell phones, airlines.  I want to expand my knowledge and learn.  I want to be a GREAT broadcaster.  Maybe that is the x-factor that I am missing… maybe I need a new brand in 2009… maybe I need to be DJ Virgin @ 91-3.


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well that is the forecast.

I have always been pro-snow.  I am wee bit concerned if it dumps and dumps tonight while I am DJing.  I know the Jeep will fine, but what if it scares people away from tipping pints?  I am some what encouraged by this story in the Times Colonist today.

Shoppers Out in Force Despite Snow

+++ uh oh, just got word from Bret at the Strath:

Hey man,
Just got our of the managers meeting and as the weather looks poor tonight I have been instructed to cancel the show. They think the clubhouse will close early. Sorry man.


And once again, David Armano blows my marketing mind.

The Human Feed

Go with yourself.

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