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Posts Tagged ‘Matt Shepherd’

Dead Eyes Open

I’ve always had the idea or the dream to start my own radio station.  You know, be the creator, not the labour.  The barriers to fire up your very own flamethrower are significant if your name is not Ted Rogers but I don’t think it is impossible.

I have a couple theories on how I’d do it on a small scale that could/should earn me a living while providing a unique radio experience for whoever is in range to tune in.

Last night I was up late researching some technologies to launch my station and also reading about the riveting world of radio advertising.

While researching how much radio costs, and why it is effective… I somehow spun off topic into the world of Zombie comic publishing.

Turned out to be an inspiring read from a man that created a comic that is a little avant garde by even Zombie comic readers standards.

He posted on a  forum looking for advise on how to market his quirky comic.  His elevator pitch was brutal so it is hard for me to explain what his comic is about (which maybe is step one for the man), but the advise from the community was/is great.

Low-Cost Marketing Ideas for an Off-Beat Graphic Novel

The authors name is Matt Shepherd and his day job is as an advertising copy writer, nice.  By night, he makes comics.

His Zombie comic is Dead Eyes Open and from what I can gather, its a Zombie comic about a man who is a rational father, but also a member of the undead! ahhhhhh!

Matt, being the artist has created a world, found a publisher, published his book, was not happy with its sales, took matters into his own hands and went vigilante marketer.

He now posts his comic for free on the above Dead Eyes Open link for you to read with artists commentary and of course… a link to buy it, if you like Matt’s comic.

What I liked about reading all the ideas on marketing and reading Matt’s story is the possibility.  Matt had a unique idea, was passionate about it, and did it.  He found an audience for his very bizarrely special story.  There is an audience out there for every story.

Go with yourself.

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