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Happy 24th Birthday to my sister Andrea!

***

I got some fun emails today and I’ll go over those in a moment but first I want to talk about Capital Rock City and The Gaslight Anthem and some other random music notes.

Capital Rock City has been a bit delayed.  Sara wants the show to be super duper before it ends up on the Zone’s website.  So I am going to “test” it out here on http://www.jeremybaker.ca and your feedback will be paramount.  Computer Guy at http://www.vicstream.com has be clutch in setting up some internet server space to host the show and the technical support needed.  There is this really groovy media player at Yahoo that I LOVE.  When I figure out how to use it and how to easily upload audio then I think I can take the blog to another level.

***

David Eleanor dropped the Gaslight Anthem‘s new record The ’59 Sound on me yesterday and it is living on my iPod and in the Jeep right now.  Sounds too much like Bruce Springsteen, Killers circa Sam’s Town and a dash like The Hold Steady.  All good things to me.  Solid disc.

The record has almost knocked Frightened Rabbit from the top spot on the musical chart of my heart.  Almost.  I am trying to track down Glasvegas‘ new record as well.  If I can get a copy from work then that will save me the $9.99 from iTunes.  Glasvegas’ interview scheduled for this afternoon has been shifted to tomorrow.  If/when I figure out the media player, I’ll post some audio here.

The Stills will be live on the ZAS on Friday afternoon right after Connect Three. and as above, maybe I can learn how to post some highlights on thee blog.

!AND THIS JUST IN! (like seriously while typing, Sara popped her head in the door)…  Sam Roberts is likely live on the ZAS tomorrow or Friday AND #27 D Lloyd from the Victoria Salmon Kings on Thursday around 3PM… yikes busy couple days.

***

In  iTunes news, Acres of Lions brand spanking new single, “Closer,” is available now for just .99 cents!  Get on it.

Do the RIGHT thing and help our friends out with a buck!

***

The other day I talked about Jaydiohead.  Not every Zoner found it as amusing as I did.

—–Original Message—–
From: Rob [mailto:***@hotmail.com]
Sent: Tuesday, January 06, 2009 5:36 PM
To: dave@thezone.fm
Subject: Jaydiohead?

i was freaking disgusted that the zone would even consider playing this shit that makes my ears bleed! i went to radiohead at the thunderbird stadium and it was the best show ive ever seen, and hearing that same amazing music played with gangsta rap over it talking about how hes got to murder his homie is really a sad attempt on trying to make jay-z’s crappy “art” listenable so for the love of god stop ruining an amazing modernrock band with a crappy re mix. this is the zone…not 95.3, i mean come on! whats next nelly and flava flav getting jiggy over deathcab for cutie

***

Rap = crap indeed!

***

and some more on Steak Sauce.

—–Original Message—–
From: Kelsey [mailto:***@gmail.com]
Sent: Tuesday, January 06, 2009 8:39 PM
To: <Jeremy@thezone.fm>
Subject: Re: Japanese Steak Sauce Recipe

Hey Jeremy,
Thanks for that, I am gonna try it this weekend. On your blog recipe you don’t have cream or milk listed in the ingredients- was that a mistake?
Cheers,
Kelsey

Sent from my iPod

***

Hey Kelsey, this the recipe you’ll want to try first.
A Japanese Village Type Steak Sauce
makes a bunch, so consider halving the recipe

1 cup toasted sesame seeds
1 1/3 cup Vegetable oil
1 cup low sodium Soy Sauce
1/3 chopped white onion
1 teaspoon Dijon mustard

Vancityrockgirl would recommend trying something healthier than a cup and a third of vegetable oil.  She says you could even halve the amount of oil and it *should* still be cool.

***

Coral took off to Paris today at some bizarre time so it is just me and Maddy (and Nana of course helping out HUGE!).  We crawled around.  Practiced our walking and then took Auntie Andrea to Red Robin for her birthday.  I think Monk’s two top front teeth are coming it!

Baby is still alive.

Dad: 01
Forces of Evil: 0

Go with yourself.

Jaydiohead?

SWA?

Yeah, that just happened on The ZAS.

Jay-Z vs. Radiohead in Jadiohead land.

I rolled into the Zone today and had a couple really good emails in regards to the Japanese Village Steak Sauce talk we had on the Zone Afternoon show yesterday.

***

—–Original Message—–
From: Kelsey *** [mailto:***@gmail.com]
Sent: Monday, January 05, 2009 6:04 PM
To: jeremy@thezone.fm
Subject: Japanese Steak Sauce Recipe

Hey Jeremy,
I just heard you discussing that you were going to try making Japanese Village’s Steak Sauce! Well its one of my favorites so im going to give you the recipe that I have. It isnt dead on but its pretty good – especially with rice!! mmmm enjoy!
Ingredients:
1/2 cup toasted/grinded seasame seeds
2 tsp of english mustard powder
2/3 cup of soy sauce (kikkoman is an alright brand to use)
2/3 cup of Vegtable oil
1 tsp of minced garlic
1/2 of finely chopped onion
1/4 cup cream
Directions:
Prepare mustard powder according to directions on container and let stand for 10 minutes
Toast sesame seeds  @ 300 degrees for 10 minutes until golden (Do not burn!)
Heat onion and garlic in frying pan until they loose that burn factor and are glossy
Place mustard, soy sauce, cream, and veg oil in blender then add garlic, onion, and ground sesame
Blend until smooth and creamy
Heat in pot and serve.

***

—–Original Message—–
From: Steven *** [mailto:***@***.com]
Sent: Monday, January 05, 2009 6:24 PM
To: jeremy@TheZone.fm
Subject: steak sauce

Hey Jeremy,

I just heard you mentioning that you’re attempting to make the Japanese Village steak sauce at home, and that your girlfriend wants to use milk instead of cream.  I agree with you that substituting milk sucks cause it makes whatever you’re cooking more runny.  If you’re trying to be health conscious though, I highly recommend by “evaporated milk.”  Not be be confused for condensed milk (that’s really sweet), evaporated milk is just what it sounds like, half of the liquid is evaporated, making it thicker, but not higher in fat, like cream.

That said, my Mom gave me a recipe she swears is the sauce from Japanese Village.  I haven’t tried making it yet, so use at your own risk.  Note the lack of dairy.

_____

Sammy’s Meat Sauce – (Japanese Village)

1/3 cup sesame seeds
2 tsp   dry mustard
2/3 cup soya sauce
2/3 cup vegetable oil
1 Tbsp  or more minced garlic
½ cup   finely minced green onions

Bake sesame seeds until golden (350 deg. F. for 10 to 15 minutes). Prepare mustard with water and let stand for 10 minutes. Put sesame, mustard, soya sauce, garlic and onion into blender. Mix well, gradually adding oil to form an emulsion. Store in the fridge. Best made 1 or 2 days in advance.

If the emulsion refuses to thicken appropriately, you might try warming it over low heat to reduce it, or add a pinch of cornstarch during warming.

____

There’s a really similar recipe here: http://www.clubvibes.com/forum/topic.asp?topic_id=378991

Good luck!
Steve

***

Coral is getting ready to hop on a jet plane and take her life on an adventure in Paris and London with one of her best friends.

Last year Coral was either pregnant or looking after our little baby rampage.  While this life changing event was going down in her world, three of her best friends all moved to London at the same time.

Wow right?  Coral went through a huge life experience with her best friends thousands of kilometers away.  Now our baby is almost a year old and Coral’s mat leave is ending and the chance has come for her to take a little trip with Alix to Paris and then to London.  It has been a herculean challenge for us to try and scrounge, borrow, beg and squeeze the dollars needed to jet off to London AND make sure the mortgage gets paid and the baby is fed, but somehow we managed.  BUT it still depleted our credit and our wedding savings reserve so we needed to make some changes.  For the past month our eating out has declined fairly substantially, and this month, if the cafe doesn’t have the words “value” and “menu” printed somewhere near the till we don’t eat there.  Problem.  Coral got a massive lust for Japanese Village.  Actually, she NEEDED the steak sauce.  Unfortunately, that would be like a $50 or $60 bill if we packed up our little family so we tried to make it at home.  And it was a triumph.

Coral found a recipe online and off the cuff, I mentioned it on the radio today.  By some act of God or perhaps a divine intervention by a pantheon of Gods, a Zoner who happened to be close personal friend of a chef at Japanese Village called to correct my recipe.  Here it is.  This sauce will make ANY bland home cooked meal completely destroy and will have you questioning the value and quality of a restaurant meal when the power my friends, lies inside of you… and your blender.

A Japanese Village Type Steak Sauce
makes a bunch, so consider halving the recipe

1 cup toasted sesame seeds
1 1/3 cup Vegetable oil
1 cup low sodium Soy Sauce
1/3 chopped white onion
1 teaspoon Dijon mustard

The Zoner was very specific on a couple points.

01) It MUST be vegetable oil.  She not get into the reasoning, only that you shouldn’t deviate form vegetable oil
02) the low sodium soy sauce.  Regular soy sauce will make your sauce too salty.  sad Fugee face 😦

Coral and I took the toasted sesame seeds and put them in our coffee grinder first.  That turned them into a fine pulp type mixture.

Then we dumped that mess into our blender with the chopped onion, soy sauce, oil and we didn’t have any Dijon mustard so we used English hot mustard.

Blend blend blend.

Coral opened the blender and took one smell.  She turned to me with a grin that went ear-to-ear.  We did it.

Fried up some pan steaks, some minute rice and mushrooms, sprouts, peppers, zucchini and voila… Japanese Village in front of the LCD screen showing Blair looking all hot and bothered on Gossip Girl.

***

How bizarre. I have had a pretty lax holiday season all told.  I worked erratically over Christmas and New Years and even managed to string 6 days off in a row!

FINALLY today is back to grind, the Monday to Friday and I brimming with creative energy and I wake up sick!  BWOAR!  AND Madelyn is sick too.  Poor little monkey.  There is nothing more heartbreaking than a sick baby.  Well Marely & Me was pretty sad… but a sick baby is like, high on my list of sad things.

Not the end of the world.  I put on my big boy pants and went into the Zone to lay down Capital Rock City #39.  It is all done and tomorrow I will work with Webmeister Bud on the infrastructure needed to distribute the show over the net.

CRC #38, where we last left off, was way back in June of 2006 if you can believe it.  I got a nice phone call from a Zone back in November wonder whatever happened to Capital Rock City.  I didn’t really have an answer.  For 38 weeks at the end of 2005 and the beginning of 2006 I delivered an episode of the local music show, Capital Rock City and then one Tuesday I just stopped.

I was organizing my iTunes a few weeks ago and I saw that I had new podcasts in my Itunes thingy.  I hadn’t listened to any podcasts since I lived downtown and walked to work everyday and I had never listened to any Capital Rock City’s since… 2006.  And there the final episode sat, unlistened to in my podcast folder.

So I punched it up.  And I liked it.  I didn’t recognize myself.  It had been so long since I had had that conversation that it was like listening to another radio DJ.  I remember that summer as being a challenge.  I was still with Alex but our relationship was on the outs and we had been separated for 7 months by then.  I lived by myself in my shitty apartment in Fernwood and was uninspired by the pace of growth for Capital Rock City.  I was tired and worn out and one day, I just stopped making them.

But when I listened back, I didn’t hear that.  The show sounded fun… so whatever was going with me personally at the time I couldn’t hear.  Just some great local music and a few stories.

On top of that, since 2006 I have learned more, grown and challenged my definition of success.  The few hundred downloads that for whatever fucked reason was not good enough in 2006 is exactly something I would be very happy to generate today.  That is a lot of people listening to local music.  and 38 half hours every week is by far NOT enough time to build any sort of audience.  If the show is to gain widespread acceptance, then that is a project that gets built over time.  Every week.

Tomorrow I will post the link for Capital Rock City on this blog and I hope you take the time to download the show.  If you dig it, you’d be helping me spread the word by sharing the show.

The other thing I could use your help on is just some basic feedback on the formatics of the show.  It is still made like a linear “radio show.”  I am conflicted as to whether I like that or not (I’m a radio guy at heart and like making radio shows).  Is there a better way to present the show?

If I had the skills and finances I’d prefer to have the entire Zone dot f-m be an audio extravaganza.  something like the CBC 3 where you can explore and listen to bands and create your own playlists.  When you need help or guidance, I or another Zone jock would be there to curate.  You could listen to not only great Victoria and Island music, but also all the modern rock we play on the Zone from our playlist PLUS all the great music that you *might* like but isn’t on the Zone.  But that is more ambitious than I can tackle right now.  So it will need to be a downloadable show with music that has rights I can clear.

Ok, good talk.

I need to finish voting for the Juno Awards (I am judge for best Children’s album… SWA?), drink my hot chocolate, fire up the Frightened Rabbits on the iPod and if I don’t pass out, try and finish Tribes.

Go with yourself.

sick sick sick

Can you believe it… I have been off work for almost two weeks (kinda) and on the first day back, I feel a cold coming on.  Someone cue that Alanis song…

I am working on a Connect Three featuring The Root’s song The Seed and I am thinking about records named after science, or science sounding things.

Phrenology
Vitalogy

and then?

***

Go with yourself.

Rozie’s sister Emily asked me for a playlist to work out to.  OK, so I don’t do too much of the “working outs” but I do like me a playlist.  Combined with the fact that Coral promises to run more and I got cracking on two playlists.  Both are a higher energy set then I normally listen to at home but both sets are something i might lay down at the Clubhouse when I DJ there on Tuesday nights.

Move 01 is a slightly more eccentric mix of alternative new disco and dance rock and Move 02 is some of Coral and my top 40 faves on the radio right now.

Move 01

Song Name Artist
Mercury Bloc Party
Blind Hercules and Love Affair
Whispers (Radio Edit) Aeroplane
Lights & Music Cut Copy
Funky Lady Major Maker
Rage! Chromeo
Angry The Bug & Tippa Irie
Jique (MSTRKRFT Remix) Brazilian Girls
Flux [Album Version] Bloc Party
Phantom, Pt. 2 Justice
Easy Love MSTRKRFT
Black History Month Death From Above 1979
One More Time Daft Punk

Move 02

Song Name Artist
Womanizer (Kaskade Mix) Britney Spears
Hot N Cold (Bimbo Jones Remix Radio Edit) Katy Perry
Single Ladies (Put a Ring On It) Beyoncé
Troublemaker Akon & Sweet Rush
Live Your Life (feat. Rihanna) T.I.
Sober P!nk
Don’t Stop the Music Rihanna

I was sitting around with David Eleanor and Lindsay the other day (I think it was at a Salmon Kings game) telling them about the time I coached a soccer team.  Well I coached my sister Andrea’s team.  I am not too sure they believed me.  But here is the proof!

soccer

I am the gomer with the Expos hat on.  I think our team was called the Hurricanes.

***

I talked to Webguy Bud on Friday (he was one of the few people floating around the Zone over the holidays) and Capital Rock City will make its triumphant return to the blogosphere next week!

So far, music from Everyone Everywhere, Paper Cranes, Acres of  Lions… and then I need a few more tracks.  I am thinking the Racoons, and maybe Laura Smith and I call that a show number… one… but I think I’ll pick up the naming ritual I had going on which make the show like #39 or #42 or something.

I have an idea for another podcast or even two or three.  One at a time for now.  gotta get back into the swing of it.

***

Coral and I went for a walk today to grab a sandwich and some formula for Madelyn.  I tub of the powder costs about $20 and lasts a week-ish.  We crunched some numbers and we figure it costs us about $5 or $6 a day to keep Madelyn alive with formula, food and diapers.  Not too much at this age.  hmm.  neat.

Go with yourself.

The Mega DJ

djvirgin

I am excited, I got the answer I am looking for.

I wrote about the impending flip of a Vancouver radio station from Crave to the British mega brand Virgin.  And I wondered, “why?”

John  answered the call in the comment section and made many good points about how no one cares about Crave but how they might care about Virgin because it is such a dynamic brand.  He recommended the book “The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Cult Followers.”

Um, well according to the book’s synopsis it says nothing about painting another corporations brand on your product.  It seems to me the book will tell me 9 ways to:

1) Create a good product that people want or need
2) Passionately grind away for many years delivering on the promise

My favourite part of John’s comment was this:

“Comparing Telus and Virgin are like comparing White Spot and McDonalds. One has only local recognition; the other has an international brand with recognition in just about any country in the world.”

Right.  Now, lets pretend I live 60 km to the west.  And there are two restaurants side-by-side.  One is McDonalds and one is White Spot.  Where do I eat?

John is right, Virgin is the McDonalds.  I do eat there sometimes, but I am not passionate about it.  I don’t follow it like a cult.

But I do have some homework.  My next book after Seth Godin’s “Tribes” will be the book that will sell me on the mega brand.  And who knows, maybe when I am done reading it, I will be DJ Virgin, the mega DJ!

um wow.  Sara P showed me this today as I rolled into the radio shop.

DJ Virgin

“And in an age of leverage, in an age where smarts and style were beating machines every time, doing what your boss said wasn’t so enticing.” – from Seth Godin’s “Tribes.”

I am hammering through ultra blogger Seth Godin’s Tribes right now.  At first I didn’t like the book too much.  Seth has a spastic style (like a blog) which is rad on the internet, not so good in a book.  But I am getting into the style now and the book has lots of great ideas.  It has a real RAGE against the machine vibe.

Basically Seth says what many of us believe to be true, we all long for the human touch.  I think it is funny that Seth writes all his blog posts for free, his book(s) is not very expensive and the man has an impressive resume of success, yet I look around my own industry and can’t understand some decisions made by the powers that be.

I am not sure when I realized I am not a very good broadcaster, but I have come to terms with the reality that I will not be a top-tier entertainer.  I am fine with that (sorta), I can deal.  I have a good job and have achieved about as much as I could have hoped for as a traditional broadcaster.  I look at my resume and go, “well, its alright.”

But then I see things go down in my industry and I scratch my head and then think, “why not me?  Why can’t I be the CEO of a multi-million dollar broadcasting company?”

I have been following the excitement of a new re-branded radio station in Vancouver that will be called inVirgin.  I am not sure about you, but when I hear the word “Virgin” I think of me, circa… pretty much most my life.  Not “cool.”  I read a lot, like a LOT marketing, broadcasting and social non-fiction and none of it would point towards the value in this re-brand.  Maybe that is what separates the powers that be from me… they have access to insight that I do not.

The crux is this.  Zed 95 was a powerful pop station in the 90s.  They abdicated their authority as a taste maker in Vancouver because they got lazy.  They tried to regain that traction by changing the station to Crave and despite some gains, have decided to abandon that branding for a generic British mega-brand that is used in Canada to sell cell phones.  Its like Telus buying a radio station and calling it Telus, actually it is more like Telus charging the Zone money to change the name of the Zone to Telus.  Kinda dumb.

Then to further erode any connection to the community of Vancouver, Ryan Seacrest is brought in to host his American Idolesque pablum and on the weekends a British Top 40 countdown program.  Why would anyone choose this station over the Beat?

Maybe because you don’t like talk in the morning?  Nope, Virgin will still have a man/woman gab and fake laugh festival every morning.

Because you are tired of the repetitive top 40 music?  Nope, Virgin will be hammering away at today’s top hits (except out of the UK).

Seth says it in his book… when you try to lead everyone, you lead no one.  That axiom has been around a long time.  This isn’t  a new thought process, so my question is: what is the benefit to 95.3 and the community?

I would think, at the very least… copy the Beat playbook.  Pull an end-around on the Beat and start talking to that base of passionate music fans that truely love dance and pop music culture.  Just like the Beat when they signed on.  Love them, super serve them, be unique.  And when the time is right, and you’ve put the Beat in the box (like the Beat to Zed) you can flip and take a run at top 40 success (knowing that the cycle will repeat).

I must be missing the knowledge, or the point.

There must be a marketing guru that I have yet to discover that says, “generic mega branding sets your product apart.”  There must be research that supports, “Vancouverites demand blander music from commercial radio!”

People tend to gravitate to ideas that reflect their own world view.  Perhaps I read marketing literature from commentators that value my values?  I would love to read the book or the blog that advocates Virgin style branding for not only radio stations in Canada and around the world, but for cola, cell phones, airlines.  I want to expand my knowledge and learn.  I want to be a GREAT broadcaster.  Maybe that is the x-factor that I am missing… maybe I need a new brand in 2009… maybe I need to be DJ Virgin @ 91-3.

djvirgin